When your business is at a crossroads, I provide a fresh, professional perspective to tackle your challenges. I help senior leaders analyze market dynamics, clarify future objectives, and define actionable strategies.
As both a board member and an external advisor, I challenge leaders to transform their organizational culture into a forward-thinking, market-oriented entity.
Together, we will explore untapped opportunities, anticipate stakeholder needs, and foster innovation for your organization or boardroom.
Feel free to contact me. I am looking forward to our cooperation.
Strategic Advisory, Board Development,
and Thought Leadership
Consultancy – I specialize in supporting organizations to define, align, and fully integrate their long-term goals and value propositions — the commitments made to their customers.
I comprehensively assess whether your organization’s purpose is clearly communicated and effectively implemented.
Where gaps or challenges exist, I provide actionable insights to address issues, identify weaknesses, and implement tailored solutions.
Board Development – I work with boards to adopt a more market-oriented approach, equipping them to navigate dynamic environments with foresight and agility. My focus is on fostering strategic thinking that aligns with contemporary market realities and stakeholder expectations.
Keynote Speaking – I deliver thought-provoking speeches on topics such as "Future-Prepared Boards" and "Market-Oriented Business Leadership."
These sessions are designed to inspire and empower leaders to embrace forward-looking strategies and foster organizational resilience.
Who is Anna Lundén?
I have vast experience in both B2B and B2C environments, specializing in premium business management. I was professionally brought up in multinational corporations, such as EY, Nestlé, Nutricia, Cloetta and L’Oréal. My roots are in the family business, where I have learned to respect the customers’ need and long-term planning.
Today I operate as a non-executive board member as well as business advisor.
I am also doctoral researcher at the University of Turku. My research topic is Board member’s proactive market view, in which I will contribute new knowledge to Strategic Marketing and Corporate Governance.
"Anna’s background is a great combination of growing up in family businesses and gaining practical experience within multinationals in Finland. This is why she understands both strategy and tactics inside and out."
"I have had the pleasure of working multiple times with Anna Lundén. Only a few other professionals in Finland has more up-to-date understanding and B2C strategic marketing skills than Anna. Anna combines her clever mind and resilient character with her passion to successfully help companies to thrive. She is kind of a sophisticated ‘badass’."
"We chose Anna Lundén to help us to understand the current situation and the future goals of our corporate image. Anna helped us to tie our beliefs and values to our communication goals. She is exceptionally talented in figural intelligence, and thus comprehends issues in larger scale. She is a visionary strategist, who dares to challenge."