What unique value does your business create for the customers? Do you clearly understand what differs your business from the competition?
Many leaders lack a reliable and independent business partner to discuss these sensitive topics with. If your thoughts run in circles, you can benefit from an outsiders’ view.
I offer a professional perspective outside of your organization’s tensions or hierarchies, working towards the same goals, standing on the same side with you.
My job is to challenge your thinking. I am experienced leader with a background in multinational corporations and family owned businesses. I have the courage to raise the flag when needed, and inspire you to find your courage to make necessary decisions.
Together with you I will help you to evaluate your organization’s and partner network’s capabilities and culture to match the plans. As an outsider without any conflict of interest, I can offer an objective, holistic, and a outside-in view to your strategic thinking.
Services – Leadership Advisory
Leaders often lack reliable discussion partners in their own organizations even though many business problems would benefit from a possibility to reflection. This is my service to you.
We may meet at my reception, discuss online, on the phone, or anywhere that suits you best. Once we have started, I will customize my service to fit your needs. I also offer my service to entire management teams, and board of directors.
My specialty is to focus on your company’s long-term goal and value proposition – the one given to your customers. It needs to be clearly defined, adapted and embraced through the whole organization. I will help you assess whether this is the case, and in case of problems, help you solve them and identify weaknesses.
Who is Anna Lundén?
I have vast experience in both B2B and B2C environments, specializing in premium business management. I was professionally brought up in multinational corporations, such as EY, Nestlé, Nutricia, Cloetta and L’Oréal. My roots are in the family business, where I have learned to respect the customers’ need and long-term planning.
Today I operate as a non-executive board member as well as business advisor.
I am also doctoral researcher at the University of Turku. My research topic is Board member’s proactive market view, in which I will contribute new knowledge to Strategic Marketing and Corporate Governance.
"Anna’s background is a great combination of growing up in family businesses and gaining practical experience within multinationals in Finland. This is why she understands both strategy and tactics inside and out."
"I have had the pleasure of working multiple times with Anna Lundén. Only a few other professionals in Finland has more up-to-date understanding and B2C strategic marketing skills than Anna. Anna combines her clever mind and resilient character with her passion to successfully help companies to thrive. She is kind of a sophisticated ‘badass’."
"We chose Anna Lundén to help us to understand the current situation and the future goals of our corporate image. Anna helped us to tie our beliefs and values to our communication goals. She is exceptionally talented in figural intelligence, and thus comprehends issues in larger scale. She is a visionary strategist, who dares to challenge."